Mikrolo Smart

Proactive ad safeguards with live alerts and automation to prevent waste early
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Set up Mikrolo Smart in minutes and turn on guardrails that protect your media spend while you focus on strategy. Link your Google Ads account and GA4 property through a secure OAuth flow, select the accounts to monitor, and map your primary KPIs (ROAS, CPA, conversions, revenue). Choose sensitivity levels for alerts, quiet hours, and escalation rules. Decide which campaigns are eligible for automation, define safe ranges for spend and performance, and pick how you want to be notified—email, Slack, or both. You can start in simulation mode to see what would have been paused, review a preview of example alerts to validate thresholds, then go live.

Each day, start with a clean incident list instead of 20 browser tabs. When the system spots a spend jump, a traffic slump, or a broken conversion path, it raises one clear card with the metric, size of change, and affected items. Open it to see a short timeline, the impacted campaigns and ad groups, and recent edits that might explain the shift. Apply a quick fix directly: pause a shaky ad set, cap a budget, or roll back a bid change. Save your response as a playbook so the same fix runs automatically next time. If metrics recover, set Mikrolo Smart to restore the campaign without you lifting a finger. Snooze low-risk alerts, mute by label or channel, and exclude branded keywords or specific geos from rules to cut noise. more

Review Summary

Features

  • Live outlier alerts for spend, traffic, and conversions
  • Automated guardrails to pause or restore poor performers
  • Direct Google Ads and GA4 integration
  • Rules engine with thresholds, quiet hours, and exclusions
  • Slack and email notifications
  • URL, UTM, and conversion path health checks
  • Portfolio view for multi-account oversight
  • Incident timelines, change context, and audit logs
  • Quick actions: pause, cap budgets, roll back bids
  • Playbooks for repeatable, auto-triggered fixes
  • Budget pacing and reallocation suggestions
  • Simulation mode and safe reactivation

How It’s Used

  • Daily triage of ad accounts without endless tabs
  • Protecting budgets during sudden spend surges
  • Catching broken tags or goal tracking early
  • Hands-off weekend and holiday monitoring
  • Preflight validation before campaign launches
  • Agency-wide client monitoring and assignment
  • Proving savings with exportable audit trails
  • Rebalancing budgets to top-performing campaigns
  • Rapid response to traffic or conversion drops
  • Guarding new accounts during onboarding and testing

Plans & Pricing

Mikrolo Smart

$16.58 per month

Google Ads & GA4 integration
Autopilot optimization rules
GA4 anomaly alerts
Performance insights
Email notifications
Custom reports

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